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Many of our clients depend exclusively on Fax for new business. While we recommend multiple approaches, the fact is that fax work and it is extremely cost effective.

We offer two services:
Directed fax (using your fax list) can keep you in touch with your clients.  Newsletters, announcements, sales, can be in your clients' hands, in writing, the day you're ready. We'll even write your newsletter if that's what you need to get going.

Unsolicited fax really works.  It's a fast way to become familiar to prospects.  Sure 2% of any list will ask to be removed (& we take them off - they are not prospects).  But the right ad with the right offer has built many businesses.  With 30 years of marketing experience, we help you every step of the way.  From setting a goal for your campaign, through components, design, and execution.

We take special pride in the quality of our own database, eliminating obsolete and non-receptive numbers.  We follow the Policy regarding "Unsolicited Faxes"

Key Benefits

  • Ease of use - say the word go & it's done.
  • Time Savings - how many things don't get done because they are too much trouble?
  • Unbeatable cost per hit
  • Combines with other services for SYNERGY and SAVINGS

Policies Regarding Broadcast Fax
In Canada, the rules governing fax solicitation are set by the CRTC and enforced by the telephone companies.  They cover situations of any attempt to sell the recipient anything, where there is no relationship between the parties.  (Soliciting votes does not seem to count, nor do public service announcements, etc).

Biz2Biz follows the rules rigorously.  Even when providing services to associations & Companies who supply and maintain their own lists, we make arrangements with the client to ensure their database is adequately maintained.

  • Senders must identify the person on behalf of whom the fax is being sent
  • Senders must print the originating fax number, name, address, and telephone number on the fax
  • Senders must display the originating number or alternative number where they can be reached, unless number display is not available for technical reasons.
  • Senders must remove a recipient’s name and telephone number from the calling lists within 7 days of the recipient’s request (which will remain in effect for 3 years)
  • Faxes for the purposes of solicitation may be sent only between 9:00 a.m. and 9:30 p.m. Monday to Friday, and 10:00 am and 6:00 p.m. Saturday and Sunday.

Avoiding Junk Fax:

If you wish to avoid unsolicited calls, try setting your fax to answer on the 7th ring, as most of the automated systems used for fax broadcasting will abandon the call after 5 or six rings.

If you are receiving faxes on a voice line (you’ll hear the distinctive fax tone when you pick up) you can transfer the call to a fax machine (*71, then the fax number) so you can trace the sender, or try last call return to see the ID display.

A fax switch is the ultimate solution.  It can detect an incoming fax before you hear the ring and can be set to ask the sender to punch in an extra number (press 1 to send a fax) before it will accept a fax.  Automated broadcast systems can’t do that.

Bothersome ringing can be avoided with a distinctive ring switch.  Distinctive ring is a service that gives you a different number, with a different ring, on an existing line.  The switch, properly set up, routes the call before you hear the first ring.

 

    Al Mervin 416.995.1349 al@ljsales.com